Showing posts with label innovation. Show all posts
Showing posts with label innovation. Show all posts

Saturday, June 22, 2019

Sheer innovation is not enough



In 1912, Otto Frederick Rohwedder  an American inventor and engineer who created the first automatic bread-slicing machine for commercial use. It was first used by the Chillicothe Baking Company.What a great idea: a simple machine that could take a loaf  of bread and...slice it. The machine was a complete failure.

This was the beginning of the advertising age, and that meant that a good product with lousy marketing had very little chance of success. In 1927 Rohwedder successfully designed a machine that not only sliced the bread but wrapped it. In 1930 Continental Baking Company introduced Wonder Bread as a sliced bread.

It wasn’t until about twenty years later the first innovation first automatic bread-slicing machine – when a new brand called Wonder started marketing sliced bread – that the invention caught on. It was the packaging and the advertising (“builds strong bodies twelve ways”) that worked, not the sheer convenience and innovation of pre-slicing bread.

Something remarkable is worth talking about, worth noticing,exceptional, new. Interesting-  It’s a Purple Cow.

-Boring stuff is invisible. It’s a brown cow.

In the book “Purple Cow” the author Seth Godin talks about why you need to put a Purple Cow  into everything you build.

Source: “Purple Cow”  by Seth Godin  

Share:

Wednesday, June 12, 2019

10x THINKING



One company stands out as most impressive in the world right now for its way of thinking. Not for its achievements today (although hugely influential), but for the impact its way of thinking will have on our collective futures.That company is Google.

The story of innovation has not changed. It has always been a small team of people who have a new idea, typically not understood by people around them and their executives.
—Eric Schmidt, Chairman, Google

Google doesn’t have a secret formula, but we have distilled our thinking into a set of basic principles—ideas we believe can be adapted and applied at pretty much any organization,  regardless of size or industry. One of the principles of innovation applied inside Google is 10X thinking.
-—Eric Schmidt, Chairman, Google

The notion of “10x thinking” is at the heart of innovation at Google. To put the idea simply: true innovation happens when you try to improve something by 10 times rather than by 10%.This is the guiding inspiration for engineers at Google[x]—the division of Google that focuses on producing major technological advances such as self-driving cars. Ever since Google  started the self-driving car project, they have been working toward the goal of vehicles that can shoulder the entire burden of driving .Building a prototype vehicle that's designed to take you where you want to go at the push of a button—no driving required.

 A 10x goal forces you to rethink an idea entirely. It pushes you beyond existing models and forces you to totally imagine how to approach it.

Share:

Tuesday, June 11, 2019

Skunk Works Rules


"We are defined not by the technologies we create, 
but the process in which we create them."
- Kelly Johnson

Skunk Works is an official pseudonym for Lockheed Martin's Advanced Development Programs (ADP), formerly called Lockheed Advanced Development Projects. It is responsible for a number of aircraft designs, including the U-2, the Lockheed SR-71 Blackbird, the Lockheed F-117 NighthawkLockheed Martin F-22 Raptor, and the Lockheed Martin F-35 Lightning II, which are used in the air forces of several countries.Lockheed's Skunk Works division is responsible for some of the most radical breakthroughs in aviation. Its success can be attributed to a very small set of ground rules religiously followed at Skunk Works .

During World War II as air battles raged and America felt the need to aid its European allies, aerospace giants Lockheed created an idea incubator to develop urgent solutions to critical war problems. For added security, they intentionally set up their innovation research and development centre in a tent next to a plastics factory that pumped out disgusting smells. Lockheed R&D staff named it after the vile-smelling “Skunk Works” factory in the popular comic strip of the time, ‘Li’l Abner’.
In 1943 when visionary Clarence “Kelly” Johnson got the green light to create an experimental engineering department to begin work on the secret XP-80 Shooting Star jet fighter. Johnson and his team   in the tent  had designed and built the XP-80 America’s first jet fighter in only 143 days, seven less than was required. It was this project that marked the birth of what would become the Skunk Works with Kelly Johnson at its helm.
What allowed Johnson to operate the Skunk Works so effectively and efficiently was his unconventional organizational approach. He broke the rules, challenging the current bureaucratic system that stifled innovation and hindered progress. His philosophy is spelled out in his "14 rules and practices."


14 rules and practices are…

1. The Skunk Works manager must be delegated practically complete control of his program in all aspects. He should report to a division president or higher.
2. Strong but small project offices must be provided both by the military and industry.
3. The number of people having any connection with the project must be restricted in an almost vicious manner. Use a small number of good people (10% to 25% compared to the so-called normal systems).
4. A very simple drawing and drawing release system with great flexibility for making changes must be provided.
5. There must be a minimum number of reports required, but important work must be recorded thoroughly.
6. There must be a monthly cost review covering not only what has been spent and committed but also projected costs to the conclusion of the program.
7. The contractor must be delegated and must assume more than normal responsibility to get good vendor bids for subcontract on the project. Commercial bid procedures are very often better than military ones.
8. The inspection system as currently used by the Skunk Works, which has been approved by both the Air Force and Navy, meets the intent of existing military requirements and should be used on new projects. Push more basic inspection responsibility back to subcontractors and vendors. Don't duplicate so much inspection.
9. The contractor must be delegated the authority to test his final product in flight. He can and must test it in the initial stages. If he doesn't, he rapidly loses his competency to design other vehicles.
10. The specifications applying to the hardware must be agreed to well in advance of contracting. The Skunk Works practice of having a specification section stating clearly which important military specification items will not knowingly be complied with and reasons therefore is highly recommended.
11. Funding a program must be timely so that the contractor doesn't have to keep running to the bank to support government projects.
12. There must be mutual trust between the military project organization and the contractor, the very close cooperation and liaison on a day-to-day basis. This cuts down misunderstanding and correspondence to an absolute minimum.
13. Access by outsiders to the project and its personnel must be strictly controlled by appropriate security measures.
14. Because only a few people will be used in engineering and most other areas, ways must be provided to reward good performance by pay not based on the number of personnel supervised.


Not only that, but a model for rapid innovation was developed, which companies still use today. Raytheon, DuPont, Walmart and Nordstrom use skunk works to innovate. In the early 1980s, Steve Jobs leased a building behind a restaurant in Silicon Valley, installed twenty brilliant designers, and created the first Macintosh computer.

 Wonder why these rules were required at all can be understood from the following statement ..

 "There is a tendency today, which I hate to see, toward design by committee--reviews and recommendations, conferences and consultations, by those not directly doing the job. Nothing very stupid will result, but nothing brilliant either."
- Kelly Johnson
Source: 

-https://www.lockheedmartin.com/en-us/who-we-are/business-areas/aeronautics/skunkworks/kelly-14-rules.html



Skunk Works" by Ben R. Rich and Leo Janos


    
Share: