“A big mission that unites people in purpose.”
“We choose to go to the moon. We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard, because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one which we intend to win.”
– John F. Kennedy
On May 25, 1961, in his address to Congress, President John F. Kennedy proposed the national goal of "landing a man on the Moon and returning him safely to the Earth" by the end of the 1960s. This goal was accomplished on the Apollo 11 mission, when astronauts Neil Armstrong and Buzz Aldrin landed on the Moon on July 20, 1969, later returning back to earth.
There is a great story of the janitor mopping the floor at the Space Station being asked what his job was in the organization. His answer was: ‘I’m helping to put a man on the moon”.
This highlights the Apollo Program’s 'secret sauce' - a big mission or goal to unite people in purpose.
Big crazy goals inspire and align people in ways that small goals can’t. They attract some of the best minds and open some of the toughest doors. Inside many human beings, there is something that loves the power of a big challenge. A big challenge aligns people under a common cause like nothing else can.